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MHCO Article Topics

Marketing

Marketing Your Community

Property Management
MHCO

Deciding Why you Want to Market


Do you want to promote because you have a new development? Or will it be to fill vacancies within an existing community, or to upgrade (and turn around) an older community? Each of these three stages of a community requires a different marketing plan, a different focus, different promotional strategies, and differing amounts of involvement.

Gen Y

Property Management
MHCO

Gen Y's are generally defined as the population born between 1985 and 2005. Beyond their stereotypical traits of entitlement, narcissism and wanting everything on demand, Gen Y's are creating a reputation for themselves as being civic minded with a strong sense of community. They prefer to work in teams of people to accomplish bigger missions and they care about meaningful work.