MHCO Article Topics
1. Most of your residents are over 55, so you're allowed to exclude families with
children and market your property as an “adult” community under the senior
housing exemption.
Answer: False. Even if most residents are 55 and older, a community can still face fair housing
Guidelines.
Among these flaws is the possibility of hidden bias. Explanation: Data and algorithms built into chatbots may incorporate the subtle prejudices of the humans who create them. They can also learn prejudice from the way they’re deployed.
1. ADVERTISING. Advertising is one of the most common ways landlords find people to place in rental properties. When advertising, landlord clients should describe property attributes and/or amenities, not what they are or are not looking for in a resident. Landlords should not say "great for a young couple" as it may be considered discriminatory to families with children.
State and local fair housing laws mirror federal laws, but add additional protected classes. In Oregon, for instance, "marital status" and "source of income" are protected classes in addition to the seven federal classes. To these state and federal classes, cities may add additional protections. Eugene and Corvallis, for example are cities that add "age" to the list.
The owners and manager of three apartment buildings in Washington have agreed to pay $95,000 in damages and civil penalties to resolve a lawsuit charging them with refusing to rent to families with children, according to a recent announcement by the Justice Department.
Do you want to promote because you have a new development? Or will it be to fill vacancies within an existing community, or to upgrade (and turn around) an older community? Each of these three stages of a community requires a different marketing plan, a different focus, different promotional strategies, and differing amounts of involvement.
What is this thing called Marketing?